Marketing Materials

Best Response

Fact: Postcards are the fastest growing segment of Direct Mail selling.
Fact: Postcards get the best response, per £ spent, out of all types of mailing.
Fact: Postcards are read when letters are ignored.
Fact: Research shows that 83% of people read their mail the way that the Post Office delivers it, with the address facing upwards.
Fact: Double sided cards ensure that the message is seen however it is delivered.

Eye Catching

Mail is examined by customers for letters and information relevant to them such as bills, payments or potential orders. In any postbag containing a mix of colourless letters, postcards and coloured postcards, it is certain that the coloured postcard will catch the attention first.

Grab the customer's attention with your eye catching offers in those initial seconds and you may interest them sufficiently to make them look on the back to see what is on offer. Postcards convey a message at a glance, faster than any other form of advertising.

The Advantages of Postcard Marketing

• Affordable, even for small businesses.
• A novel and successful approach to marketing.
• Variable offers allow you to track the success of your advertising campaign.
• You only buy as many as you need.
• You can change your offers frequently.
• Versatility. Seek new customers and keep current customers interested using the same postcard.
• Our print methods allow you to test small groups of customers and, depending upon the results, you can change or expand the size of the mailing. See our Mailing Services page for more details.
• With our technology, we can even print the customer's address while we are printing the card. See our Variable Data Printing page for more details.

Postcards achieve the best response rate of any form of marketing.

Instant Message

Unlike direct mail, which is all too often discarded unread, the message is seen before the recipient has an opportunity to bin the card. Every person who subsequently handles the card also receives your sales message.

Fast Results

Ends Digital guarantee that your postcards will be produced in days, not weeks. If it is a really important and rush job - tell us!

Web Cards

Web Cards are full colour printed postcards that contain an image and information captured from your website. The message is printed on the reverse of the card. Like postcards, they can be mailed to your customers, and they don't need to be enveloped.

Web Cards have a wide range of uses:

1. To announce or remind customers of your web site.
2. Announce special offers - keep them going to the site
3. As give-aways and reminders at trade shows or open days
4. As special promotions at a restaurant
5. Use them as promotional technology to the media - they love tech stories!
6. As competition entries available only on your web site.

and many others...

Web Cards are easy to create. We take a snapshot from your website and then digitally print it onto heavyweight (300gsm) card. We can also take your own layout and artwork as PC or Mac files created in Photoshop, Quark or Illustrator. Ordinary image files should be sent as TIFF or JPEG files in high resolution.

Proofs

Once a proof has been completed, we can supply you with one, and we will make minor changes free of charge. The amount of information on your card is up to you, but always remember - LESS is BEST. There is always a temptation to try to get too many offers etc. on a card. The message becomes confused and sales are lost. If the customers do not get your message as they first pick up the card, they will lose interest, and potential sales will be lost.

Other Materials

We can produce a variety of marketing materials. The most popular form of marketing material is the A5 postcard. This is because it is cheap, easy to mail and more likely to attract attention. We can also produce leaflets, posters and booklets.

We can also set up a mailing system for you. You supply us with a copy of your mailing list, and we use variable data technology to drop each address onto your flyer or postcard. We can even post out the flyers or postcards for you. Click on the links to find out more about our mailing services and our variable data printing services.